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Party Maxi Dress

£499.00 £399.00

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Now that we’re adults, it’s finally our turn and technology has smiled upon us, giving us a tool that is destined to impress.

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5. Appeal to Your Readers’ Imagination

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

You’re selling online, so your web visitors can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.

Here’s how Think Geek stirs your imagination with an description of their grilling multi tool:


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